We all have competitors, so rather than be one of several brands that do xyz, have a unique voice, offer something a little different or position yourself so you appear to be something bigger and better.
Create a brand that people want to support and connect with so that your social media and your customers work for you. Some of the best brands in the business have customers who feel empowered to share your story and support you through thick and thin.
When customers experience a product or service, they gauge the overall brand quality as a result. If these experiences are positive, you get brand loyalty. Understanding what they want will take you a long way to building a brand customers rely on.
HAPPY HOLIDAYS! We wish you and your family a wonderful Christmas and a Happy New Year. We look forward to working with you in 2018. From everyone at Design City, a big thank you for all your continued support and business during 2017. Here’s to an amazing and successful 2018. On behalf of our valued clients and business colleagues, we have donated to @Mission_Aust for their Christmas in the Park event this festive season. OFFICE HOLIDAY HOURS The Design City office will be closed from Thursday 21st December 2017 and will be open for business on Monday 15th January 2018. For any ‘design/web emergencies’ please contact your designer directly on their mobiles.
If you concern yourself more with making a better world for your consumer, offering content that helps them, and connecting them with your product, you are creating meaning for them and changing their world. That’s how you get brand loyalty.
Brand differentiation is a lynchpin for brand loyalty and confidence in a brand as well as the potential for brand switching. Brand differentiation is strongest with customers who have had an actual experience, but is not immune to the influence of advertising and social media.
You don’t have to stick to the rules when it comes to online content. How long your article is, or how many Facebook or Instagram posts you do should depend more on the content being relevant than sticking to the “rules” given to you. Your customer will thank you more for giving them content they can use and is relevant than you posting 4 times a day or making an article 500 words because that’s what your supposed to do!
A call to action is a useful tool to motivate your audience to take action and click that button, buy that product or share that image. Whatever your goal is, convince them to take a step forward by pairing enticing type with an even more emotive design.