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Design City Branding


Empowering brands to transform businesses. Making design matter.

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You don’t have to stick to the rules when it comes to online content. How long your article is, or how many Facebook or Instagram posts you do should depend more on the content being relevant than sticking to the “rules” given to you. Your customer will thank you more for giving them content they can use and is relevant than you posting 4 times a day or making an article 500 words because that’s what your supposed to do!
A call to action is a useful tool to motivate your audience to take action and click that button, buy that product or share that image. Whatever your goal is, convince them to take a step forward by pairing enticing type with an even more emotive design.
Your brand isn’t for everybody. You have a target market, an ideal customer in mind. Consider this when putting your brand plan into place to ensure you appeal to the right market.
Design sets you apart from the crowd. Have you ever bought a product simply because it “looked” nicer? So don't simply look the same, stand out and get noticed.
65% of people are visual learners. So for businesses that revolve around concepts, ideas, numbers and data, explaining it all “easily” can be rather tricky. Visualise the information and ideas faster and save lot of time trying to explain it verbally.
You might not be a multi-national corporate business, but that shouldn't stop you from thinking big. Big ideas can take your brand to that next level.
Brand focus! When you focus on problems, you’ll have more problems. Focus on possibilities, you’ll have more opportunities.
There is a popular saying that good design is invisible. This boils down to the idea that design should be experienced, not noticed. We are all too familiar about situations where a design is noticed for the wrong reasons… font hard to read, pixilation, incorrect sizing. But when you experience a really great piece of design, chances are you didn’t notice the design at all.
Brands are constantly vying for your attention. As a consumer you will encounter thousands of brands, products and businesses every single day. You as a brand have a split second to gain a consumers interest. In fact, it’s been said that visual appeal of a brand can be decided in about 50 milliseconds. Consider this when making important brand decisions.
Memorable brands are created through intentional and carefully chosen design decisions. So what makes a brand memorable? Often your consumers remember what you look like before they remember who you are - colour plays a huge part in remembering a brand.
Consider the presentation of your overall brand in your branding strategy. As the perception of your brand plays a vital role in the success of how you are positioned in the marketplace. Make sure everything plays a part and aligns with your overall brand story.
In 2005 @thedesigncouncil studied a number of companies trading on the FTSE, and followed them for over a decade. They found that companies that put an emphasis on design outperformed those that didn’t by 200%! Design matters.
Consider this… if your brand was a person… who would they be? How old are they? Are they male or female? Are they quiet or loud? Do they have an accent? Where did they go to school? Are they married? What do they like to wear? Where do they shop? What are their hobbies? Create a list of attributes and traits your brand possesses and refer to it often.
Don't lose your brand positioning or dilute who you are with constant discounts and sales. Instead consider offering more to incentivise and promote who you are reinforce who you are as a brand.
When you connect with a customer, you are taking your brand relationship to a deeper level of connection.
Create your own identity rather than following someone elses. Crating a look and feel that is authentic and original can leverage on this to attract customers that align with your brand and what you stand for
Always work towards building long term relationships with your customers. Don't promise more than you can deliver, create an honest relationship from the outset and you will create a strong relationship from the outset.
What is your purpose, what do you believe in, How do you want to be positioned? Establish a brand positioning that allows your audience to connect and identify with you.
The future of branding is about engagement, so generate some intrigue with your brand, and allow your customer to learn more about your brand for themselves.
Include a colour palette in your brand guidelines. Not just the colours in your logo but all the colour tones you want to associate with your brand. Most brands use between 2-4 primary colours, often complemented with a secondary palette of between 8-12 colours including tones to work across different platforms and mediums.
Gone are the days where a style guide is only for corporate brands. Businesses of all sizes, including personal brands too can benefit greatly from establishing consistency across their brand. A style guide is the perfect document to help you achieve just that.