The #landrover @borncreators award. Designed by Gerry McGovern, milled from Italian marble and inspired by the triangle of the BORN logo. Each individual award is shaped on one side to interlock with it's neighbour, collectively forming a larger triangle that represents the wider BORN network of creators.
The Road to Norway - Meet some of the designers nominated for the #landrover BORN Awards in Norway, and get their take on the reductionist design principles that inspired the New #rangerover #velar. 1) @nativeunion - our design language was built around this idea of removing as much as possible, stripping down the design to the essential. We often end up with this kind of minimal geometric shape. More than a modern look it makes the piece more approachable, more intuitive. 2) @bodosperleinstudio - Reductionism is to let the material speak for itself and to reveal the craft of the product. It is shown when an object of design has reached a point where there is nothing more to add, and nothing left to take away. 3) @vraiandoro - We design as a team and the process is really about reducing something to its most simple and essential form. We're always asking ourselves what can we remove rather than what can we add. 4) @designbygemini - With “Concetto Spaziale” artwork, the Argentine Italian artist Lucio Fontana sought formal purity by reducing painting to its bare essentials. As reductionism principles turn complexity into simplicity and beauty, beneath the surface of the paint are layers of rich and complex meaning that belie its apparent simplicity.
The #landrover BORN Awards will be held tonight in Alesund, Norway. An annual awards ceremony created by Jean-Christophe Chopin and hosted by @borncreators and partners to recognise exceptional creative achievements in design-led lifestyle. Search “Land Rover BORN Awards” for more info.
Urban explorer Oli scours the city to his own rhythm in the Range Rover Evoque, finding the records that inspire him and keep the crowd moving. Tap the link in our bio to watch the full film. #urbanexplorers
Challenge yourself and the All-New #discovery on the formidable off-road terrain of the Canyonlands and Arches National Park with Land Rover Adventure Travel in Utah. Search “Land Rover Experience Utah” to book now.
Urban explorer Alexa’s unique view on art drives her to explore in the #rangerover#evoqueconvertible, tracking down inspirational work for her gallery. Click the link in our Instagram bio to watch the full film. #urbanexplorers
How would you design a #rangerover#svautobiographydynamic? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ SVO's specialist designers and engineers have combined luxury and performance in the Range Rover SVAutobiography Dynamic, with an interior featuring the finest materials and exclusive touches.