#inthenews#riyadh Better late than never -- women living in Saudi Arabia must be echoing the same. In a country where a married woman cannot walk ahead of her husband if both are walking on a road, things like girls fitness, women sports and PE classes are luxurious impossibility. But no more. Keeping their modernisation programme, called 'Saudi Vision 2030' in mind, Arab government has relaxed some norms by allowing women-only gyms to open across the country AND introducing Physical Education as a subject for girls in the state school curriculum from the next year. You ask why? Because a survey findings noted that 65% of Saudi women are overweight, and only 13% of the population exercise once a day in a week. The conservative Islamic nation wants to change this. And if sources are to be believed, govt. has plans to open gyms in every district and neighbourhood. Four years back, private schools were given the permission for girls participation in school sports. However, society at large still disapprove women who play any kind of sports. In fact, London 2012 was the first Olympics where a Saudi sportswomen participated, whereas Rio 2016 saw that number rose up to four. Briefly allowing females to play sports in order to improve their lifestyle is a good step forward, but surely isn't enough to level the playing field for both genders. The Male Guardianship System has to go. #worldwonders#health#fitness#lifestyle#saudiarabia#conservative#femaleban#weightmanagement#sports#leisure#activity#exercise#physicaleducation#genderequality#womensrights#girlswhoplay#marketing#branding#strategy#online#socialmedia#digital#design#technology#analytics#storytelling#advertising#thedigitalsavvy
So proud of all the women coming forward about sexual harassment. Our lives and careers are always on the line when we speak up. To those who remain silent: we understand and know what's at stake. Stay strong.