How much of your audience are you reaching and how much are engaging with your content? Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. This doesn’t means to say they are not interested and they won’t buy from you. Engagement is also important to monitor because you expect that some of your audience will engage with your content. If no one is engaging with your content you have either the wrong content or the wrong audience! In an audience you will typically have the following: * Lurkers – People that monitor what you share but don’t interact. This is usually the majority of your audience * Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. * Engagers – These are people that are more active in your community and you’ll start recognizing some of the names @MMPMarketingAgency 👉#MMPMarketing
Who is your target audience? What is your Business demographic profile? What are their wants and needs? How is your product or service able to fulfill those wants and needs? Being able to clearly identify your target Customers will help you to tailor your advertising and better relate to prospective customers.